History of adidas. May 5, 2021 · Adidas is a global corporation.

History of adidas. After developing the first specialist running shoe, Adidas went on to create an impressive catalog of sneakers and clothing alike. Today, the company employs 59,000 people across all five continents, and the brand with the three stripes is known worldwide. Adidas was able to get a hold in the international shoe market and grow faster and become bigger than Puma. " The group's endorsement deal with the brand blurred the lines between sports and music, making Adidas a symbol of urban style and authenticity. Nike started with running, made a splash with basketball, then expanded into other sports. ” He first began making sports shoes after he came home from World War I. Adidas goods have historically been identified by a three-stripe trademark, which is still used in the company’s modern “trefoil” and “mountain” logos. The Adidas craze dovetailed perfectly with the growing number of Americans interested in physical fitness as a leisure activity The Rise of Iconic Sneakers: The 1960s and 1970s. Adidas is one of the most revered and renowned footwear and clothing companies in the globe. This triumph catapulted Adidas onto the global stage, earning the brand international acclaim. Jun 11, 2025 · Learn about Adidas, a German company that produces athletic shoes and apparel, known for its three-stripe trademark and high-profile endorsements. Discover how Adidas started as a family business, became a global leader, and embraced sustainability and fashion. How adidas Has Shaped the History of World Cup Balls from 1970 to the Present Day. 70 years later, adidas has made an impact not only on sport and athletes, but on fashion, music, culture, sustainability and beyond. C released the track "My Adidas. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Sep 6, 2020 · The story about Adidas origin, how the company started, earned a place as a reputable sports brand, and its logo history is intriguing. Discover how Adidas became one of the world's leading sports brands and its rivalry with Puma. Adidas also made hip togs for tennis, a sport then enjoying a wave of popularity, and by 1976 the Adidas trefoil-logo T-shirt had become a status-symbol item and one of the first brand-name "must-haves" for teenagers. See full list on thoughtco. Headquartered in Herzogenaurach, Bavaria, Germany, Adidas is the holding company for the Adidas Group, which includes a stake in Bayern Munich and Runtastic. Explore its origins, growth, challenges, acquisitions, collaborations, and controversies since 1948. . Oct 25, 2021 • innovation. 8 billion euros, making it the No. M. In 2005 Adidas announced that it was purchasing the American shoemaker Reebok, which allowed it to compete more directly with Nike in the U. S. The History of Adidas. In the 1980s, the hip-hop group Run-D. The Dassler brothers were passionate about sports and had a vision to create innovative May 3, 2025 · In 2004 Adidas bought Valley Apparel Company, a U. Aug 18, 2024 · Learn how adidas started in 1924 as a family business and became a leader in sports equipment and apparel. college athletic teams. [3]. A brand’s logo is a central piece of its identity—and the adidas logos are no exception, with a history as dynamic as the brand itself. Die Adidas AG (Eigenschreibweise: adidas) ist ein international tätiger deutscher Sportartikelhersteller mit Sitz in Herzogenaurach bei Nürnberg. Naturally, just as adidas has evolved and progressed over the years, so have its brand marks. Many adidas products are firmly anchored in sports history. This was the beginning of the success story of Adidas. Adidas has solidified its place in the fashion world over the many years the label has been around. Dec 6, 2024 · Adidas became increasingly successful, innovating in sports footwear and apparel and sponsoring some of the most famous athletes ever. com Sep 6, 2020 · Learn how Adidas started as a small shoe company in Germany, how it got its name and logo, and some interesting facts about its history and products. Adi Dassler’s relentless pursuit of excellence laid the groundwork for Adidas to become a global sports May 12, 2025 · Puma and Adidas were signing star players to left and right, getting Pelé's signature on a contract and either a pair of Adidas or Puma Kings on his feet would be an incredible commercial gain and also bring unprecedented prestige to whichever company managed to secure the contract. The Legacy Lives On. Despite his increasing age and company success Adolf Dassler continued to obsessively innovate – creating adidas shoes that were lighter, more comfortable, and which fulfilled the needs of the athlete. adidas also starting with running, but then grew in soccer and tennis before coming for the basketball crown. In 2020, the sporting goods manufacturer generated sales of approximately 19. Puma, on the other hand, created its niche and became a renowned brand. Founded in 1949 by Adolf Dassler, Adidas has won the hearts of professional athletes and fashion enthusiasts alike with its diverse and iconic products. The founding history of Adidas begins with the establishment of the Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in 1924 by brothers Adolf Dassler and Rudolf Dassler in Herzogenaurach, Germany. Mar 29, 2024 · The History of Adidas By Brooklyn Hoffmann. Adidas is a global leader in athletic apparel and footwear, founded by Adolf Dassler in 1924. The company is renowned for its storied history and the high-quality make of its shoes and sports accessories, making the brand stand out amongst its competition. As a result, Adidas received positive international coverage. The 1950s was a memorable era for Adi. Nov 23, 2023 · The German national football team, equipped with Adidas boots featuring screw-in studs, secured victory against all odds. Herzogenaurach, Germany, is the company’s headquarters. Adi Dassler started adidas on August 18, 1949 because he wanted to make a difference in athlete performance. Adidas was started by Adolf Dassler, whose nickname was “Adi. The West German team defeated the favorites, Hungary, and won its first World Cup. The history of Adidas is a story of success - of inventiveness and precision, but also of setbacks, fraternal strife and the hard struggle for influence. Feb 13, 2025 · adidas and Nike have kind of had reverse history. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. Nov 2, 2020 · By the 1960s the company adidas employed more than 500 people and was the world’s largest producer of sports shoes. In fact, many of adidas’ current products have their roots in the past. May 5, 2021 · Adidas is a global corporation. Jul 11, 2023 · Adidas is a German brand of worldwide renown, synonymous with quality, innovation, and style in the field of sporting goods. These are the athletes who have created partnerships with the German brand. A growth that we can follow from some of its main sneakers throughout its history, a complicated selection open to discussion. Adidas AG is a German multinational corporation, the largest sportswear manufacturer in Europe and second-largest globally after Nike. May 20, 2023 · Learn about the history, innovation, and legacy of Adidas, one of the world's leading sportswear brands. In 2018, Adidas reported a revenue of €21. The timeline provides a compact overview of the main milestones in Adi and Käthe Dassler’s private life as well as in the founding history of adidas. Looking back at Adidas' humble beginnings, it's hard not to marvel at how far the brand has come. Aug 12, 2024 · Maintained at a constant temperature of 18 degrees Celsius and 55 percent humidity, the 40,000 items in the collection – which covers almost 100 years of sporting history – continue to provide a great source of inspiration for adidas designers. [7] [8] In the 1970 World Cup, Puma won the business battle. Das Unternehmen bietet weltweit über eigene Ladengeschäfte und den Einzelhandel Bekleidung, Schuhe, Sportausrüstung, Accessoires sowie Lizenzprodukte wie Uhren, Kosmetik und Brillen an. Learn about its origins, development, products, logo, rivalry with Puma, and involvement in sports and politics. company that held licenses for outfitting more than 140 U. May 20, 2023 · Exploring the Glorious History of Adidas. 3. 915 billion. Der Konzern gilt nach Nike als der zweitgrößte Aug 13, 2024 · Adi Dassler founded the "Adolf Dassler adidas Schuhfabrik" in Herzogenaurach, Franconia, in 1949 with 47 employees. Jun 27, 2024 · The history of adidas, intimately related to sport, grew in other areas at the same time that sport itself grew in cultural relevance. One step at a time, adidas started cementing themselves into the history of sport. The brand solidified its place in sports history with the launch of the Adidas Superstar, which was initially designed as a basketball shoe. 2 in the global sports business. The 1960s and 1970s were transformative decades for Adidas. After 75 years in the game, the brand is as relevant as ever, with the addition of influential tastemakers such as Kanye West and Pharrell Williams to its table. Discover the milestones, innovations and stories that shaped adidas over the decades. Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. Peeping into the History of Adidas! Oct 5, 2024 · Adidas, the German footwear maker, was founded by Adi Dassler on August 18, 1949. Sep 8, 2023 · This trend was further fuelled by the emergence of hip-hop culture, as rap groups proudly sported Adidas tracksuits and trainers. BY Shira Richman. The most important designs in adidas history: sneakers, apparel, and collections. His vision was to improve athletic performance in Germany. In 1952, adidas track shoes with removable spikes were used at the Olympic Games in Helsinki, worn by Emil Zatopek, who achieved multiple gold medals.